Prohibited Terms:

• General Weapons: weapon, arms, armament, combat tool, military‐grade 

• Firearms: gun, pistol, rifle, shotgun, revolver, handgun, firearm, semi-automatic, assault rifle, machine gun, submachine gun, carbine, musket, air rifle, BB gun, pellet gun, stun gun, taser, glock, beretta, sig sauer, smith & wesson, colt, ruger, AR-15, AK-47, M16, automatic 

• Ammunition: bullets, ammo, ammunition, cartridges, live rounds, live shells, ammunition clips, firearm magazines (when referring to ammunition), hollow point, full metal jacket, armour-piercing 

• Weapon Accessories: silencer, firearm suppressor, gun sight, trigger assembly, firing pin, gun stock, bump stock, extended firearm magazine, high-capacity firearm magazine, tactical vest, holster, gun case, gun safe, firearm barrel, firearm grip, iron sight, flash suppressor, trigger guard, buttstock, firearm parts, mechanical trigger 

• Combat Knives & Bladed Instruments: switchblade, butterfly knife, gravity knife, ballistic knife, push dagger, automatic knife, spring-assisted knife, fighting knife, combat knife, military knife, tactical knife, karambit, throwing knife, throwing star, shuriken, brass knuckles, nunchaku, sai, bayonet, stiletto, machete, sword, cutlass, dirk

• Military Weapons: grenade, rocket launcher, missile, mortar, bazooka, cannon, tank, weaponised drone, landmine, claymore, flamethrower 

Allowed Terms (when properly contextualised):

• Collectible knife, antique sword, ceremonial dagger, display weapon, prop weapon, non-functional weapon, replica sword, kitchen knife, utility knife, hunting knife, pocket knife, cooking knife, chef knife, bread knife, toy gun, water gun, nerf gun, squirt gun, costume weapon, plastic sword, magazine (fashion, sports, car, photography)

Prohibited Terms:

• Explosives: explosive, bomb, dynamite, TNT, C4, plastic explosive, blasting cap, detonator, detonation cord, explosive powder, nitroglycerin, ammonium nitrate (when for explosives), black gunpowder, gunpowder, propellant, explosive material, IED (improvised explosive device), C-4, landmine, incendiary, chemical explosive

• Fireworks: firework, firecracker, rocket, roman candle, bottle rocket, M-80, cherry bomb, smoke bomb, flash powder, aerial shell, mortar tube (fireworks), catherine wheel, fountains (fireworks), pyrotechnic, barrage, flare 

• Hazardous Materials: hazardous chemical, toxic chemical, corrosive material, flammable material, radioactive material, biological agent, chemical weapon, nerve agent, tear gas, pepper spray (some jurisdictions), mace (some jurisdictions), fuse 

• Restricted Chemicals: mercury, cyanide, arsenic, acid (concentrated), methamphetamine precursor, uranium, plutonium, ricin, phosphorus (white/yellow) 

Prohibited Terms:

• Hate Speech: racial slur, ethnic slur, hate speech, nazi, neo-nazi, white supremacy, racial superiority, ethnic cleansing, antisemitism, islamophobia, homophobic, transphobic, xenophobic

• Discrimination: racial discrimination, gender discrimination, religious discrimination, sexual orientation discrimination, ageism, ableism, sexism, racist, sexist, homophobic, xenophobic, bigot, anti-Semitic, derogatory slur

• Personal Information: doxing, doxxing, address leak, phone number leak, NI number, national insurance number, credit card number, bank account, personal documents, identity theft, swatting, personal data leak, private address, email, home address, biometric data

• Harassment: cyberbullying, harassment, stalking, revenge, threats, intimidation, blackmail, extortion

• Inciting Violence: hate, kill, exterminate, destroy, incite violence, extremist, terrorist, bomb, riot, sabotage

Prohibited Terms:

• Adult Content: pornography, porn, XXX, adult film, adult video, adult content, explicit content, obscene, nude, nudity, naked, sexual content, sexual material, sexual service, X-rated, erotica, hardcore, sexually explicit, smut, explicit imagery

• Adult Products: sex toy, dildo, vibrator, adult novelty, bondage gear, BDSM equipment, fetish gear, intimate toy, adult accessory, adult toy, bondage, fetish

• Services: escort, prostitution, sexual service, companion service, massage with "happy ending", erotic massage, sexual massage, call girl, hooker, sex service, adult service, solicitation, strip, exotic dancer, lap dance

• Suggestive Content: sexually explicit, erotic, lewd, risqué, sexual innuendo

Prohibited Terms:

• Human Organs: human organ, organ sale, kidney sale, liver sale, heart sale, organ donation (commercial), organ trafficking, human tissue, human remains, human bone, human skull, human skeleton, human body part, organ, transplant tissue, blood, lung, cornea

• Protected Animals: endangered species, ivory, rhino horn, tiger parts, pangolin scales, bear bile, shark fin, bushmeat, exotic pet, protected animal, exotic animal trade, illegal wildlife, illegal animal trade, trafficking animal, endangered animal, exotic animal, wildlife trafficking, pangolin scale, real tiger skin, real skin

• Animal Trade: live animal sale, exotic pet, tiger cub, monkey for sale, rare bird, endangered reptile, exotic snake, wild animal for sale, unregistered animal, unregulated animal sale, animal organ, live animal

• Animal Products: ivory product, rhino horn product, real tiger skin, real leopard skin, elephant tusk, turtle shell, shark fin product, exotic leather (from endangered species), exotic fur (from endangered species), animal remains, preserved specimen, taxidermy (if intended to mimic a live animal), animal fur (when referring to poached or illegally sourced material)

Allowed Terms:

• Leather goods, leather wallet, leather bag, leather shoes, cowhide, lambskin, taxidermy display, taxidermy mount, antique taxidermy, legal fur product, wool product, silk product, skin print, musical organ, pipe organ, electronic organ

Prohibited Terms:

• Prescription Drugs: prescription medication, prescription drug, prescription medicine, controlled substance, narcotic, opioid, painkiller, antibiotic (without prescription), insulin (without prescription), psychiatric medication, scheduled drug, prescription-only, Rx medication, steroid, anabolic steroid

• Unapproved Drugs: unapproved drug, unapproved medication, unlicensed medicine, experimental drug, investigational drug, untested medicine, black market medicine, off‐licence drug, counterfeit pharmaceutical, designer drug, performance enhancer

• Slimming Products: diet pill, weight loss pill, fat burner, slimming pill, appetite suppressant, metabolism booster, HCG diet, banned diet supplement, unapproved weight loss, weight loss drug

• Banned Healthcare: banned health product, unregistered supplement, unregulated medicine, illegal health product, counterfeit medicine, fake medication, unapproved medical device

Prohibited Terms:

• Invasive Procedures: cosmetic surgery, plastic surgery, liposuction, breast augmentation, breast implant, botox injection, dermal filler, invasive cosmetic, invasive beauty treatment, unlicensed surgery, underground surgery, discount surgery, invasive procedure, rhinoplasty, implant, surgical enhancement

• Questionable Services: bust enlargement, penis enlargement, body enhancement, unlicensed beauty procedure, unregulated beauty service, DIY cosmetic procedure, home surgery kit, illegal beauty treatment, unlicensed cosmetic service, unauthorised procedure, medical tourism (when promoting unregulated treatments)

• Unlicensed Services: unlicensed practitioner, unqualified provider, backroom procedure, underground clinic, discount medical procedure

Allowed Terms:

• Henna art, eyebrow shaping, makeup service, facial, spa treatment, massage therapy (legitimate), skincare service, hair styling, manicure, pedicure, non-invasive beauty treatment, non‐invasive procedure, temporary cosmetic treatments

Prohibited Terms:

• Tobacco Products: cigarette, tobacco, cigar, e-cigarette, vape, vaping, vape pen, vape juice, e-liquid, nicotine, chewing tobacco, hookah tobacco, snus, snuff, rolling tobacco, pipe tobacco, smokeless tobacco, KPOd

• Drug-Related: marijuana, cannabis, weed, hash, hashish, cocaine, heroin, methamphetamine, crystal meth, LSD, ecstasy, MDMA, psychedelic, magic mushroom, psilocybin, drug, narcotic, controlled substance, opium, amphetamine, meth, synthetic drug, designer drug

• Drug Paraphernalia: bong, drug pipe, dab rig, rolling paper, drug scale, grinder (drug), needle (drug), syringe (drug), snorting tube, roach clip, hookah (when promoting drug use), vaporiser (when used for drugs)

• Alcohol (Unlicensed): moonshine, homemade alcohol, unlicensed liquor, bootleg alcohol, illegal beer, illegal wine, illegal spirit, alcohol, spirits, liquor, beer, wine, cocktail (when unlicensed), hard liquor

Prohibited Terms:

• Counterfeit Items: counterfeit, fake, knockoff, imitation, copycat product, look-alike, clone product, fake brand, counterfeit brand, replica watch, fake handbag, knockoff clothing, forged, bootleg, unauthorised copy, fraudulent copy

• Forged Documents: fake ID, forged ID, fake passport, forged passport, fake licence, forged licence, fake certificate, forged certificate, fake diploma, forged diploma, fake document, forged document

• Pirated Content: pirated software, cracked software, activation key (unauthorized), licence key (unauthorized), hacked account, premium account (shared), subscription sharing, pirated game, bootleg movie, bootleg music, unauthorised download, pirated media, infringement

Allowed Terms:

•  Replica artwork, replica decor, replica antique, replica model, replica toy, movie prop replica, cosplay replica, replica collectible, non-branded replica, display replica, scale model, miniature replica, historical replica (non-branded), souvenir replica, educational replica

Prohibited Terms:

• Illegal Services: hacking service, cracking service, cybercrime service, identity theft service, phishing service, scamming service, fraud service

• Stolen Goods: stolen, theft, hot merchandise, lifted goods, boosted items, five-finger discount, looted goods, illicit, smuggled, black market, contraband, hijacked

• Unlicensed Services: unlicensed business, unauthorised service, illegal operation, underground service, black market service, grey market service, illegal service

• Criminal Tools: burglary tool, hacking device, malware, spyware, cheat tool (for illegal activities)

Prohibited Terms:

• Supernatural Claims: miracle cure, supernatural healing, magic spell, curse removal, guaranteed divine intervention, blessed object with healing powers, magic potion, miracle solution, relic, cursed, occult, supernatural, paranormal, miracle cure (when tied to relics)

• Remains: human remains in religious items, animal remains for ritual, bone fragment (religious), blood relic, human relic, animal sacrifice item, sacred bone, mummified

• Prohibited Practices: black magic service, curse casting, hexing service, voodoo doll (with claims), demonic summoning, guaranteed prayer fulfilment, voodoo, shamanic, mystic artefact, magical relic

Allowed Terms:

• Quran, Bible, Torah, religious text, scripture, prayer book, devotional book, religious statue, religious icon, religious jewellery, religious artwork, religious clothing

Prohibited Terms:

• Unsafe Food: expired food, unsafe food, contaminated food, unregulated food, unpasteurised (where illegal), raw milk (where illegal), home-canned food, uninspected meat, bush meat, tampered, unsealed, partially opened, open package, spoilt, adulterated, non-hermetically sealed, chemical‐laced, pesticide residue, toxic

• Prohibited Substances: food with CBD, food with THC, cannabis edible, drug-infused food, alcoholic food (unlicensed), kava (where prohibited), banned food additive, harmful preservative, artificial colouring (when known to be unsafe)

• Opened Items: partially consumed, opened food, opened drink, used consumable, opened package food

Allowed Terms:

• Sealed food, packaged food, commercial food product, certified food, inspected food, licensed food product, MHRA-approved food, safety-certified food, properly sealed, in‐date food and beverage items that adhere to food safety standards

Prohibited Terms:

• Government Impersonation: police uniform, military uniform, government ID, official badge, law enforcement badge, government credential, official ID, official seal, government seal, law enforcement insignia, secret service, replica badge, fake ID, counterfeit ID

• Restricted Items: government property, military equipment, law enforcement equipment, government vehicle, official document (unauthorised), classified document, government plate

• Vouchers/Credits: VAT voucher, tax credit (transferable), government rebate, government subsidy, official coupon, tax refund transfer, government benefit transfer, government-issued document (when faked), licence, permit, certification (when unverified), passport (counterfeit)

All types of loans, money lending, insurance, credit repair services, and unauthorised financial services are prohibited.

Prohibited Terms:

• Loans: loan service, money lending, payday loan, cash advance, quick cash, fast loan, no-credit-check loan, high-interest loan, predatory loan, loan shark, high‐interest loan, unlicensed money lending, unauthorised loan, usury

• Insurance: unauthorised insurance, discount insurance, unregistered insurance, insurance scam, fake insurance, bogus insurance

• Financial Services: credit repair, debt consolidation, investment scheme, unauthorised banking, underground banking, money transfer (unauthorised), tax avoidance scheme, offshore account service, credit repair scam, fraudulent investment, financial scam, unregulated financial service, money transmitter (if unlicensed)

Prohibited Terms:

• Media Piracy: pirated movie, pirated music, pirated game, unauthorised download, bootleg DVD, bootleg CD, cracked software, stolen content, ripped content, free premium content

• Counterfeit Goods: fake designer, counterfeit brand, knockoff luxury, replica designer, imitation brand, lookalike product, counterfeit clothing, fake watch, fake handbag, copy watch, knockoff, imitation product, fraudulent replica, replica merchandise

• IP Infringement: copyright infringement, trademark violation, patented design copy, unauthorised merchandise, unlicensed character product, unlicensed logo use, unlicensed, infringement

Prohibited Terms:

• Dangerous Materials: poison, toxic substance, dangerous chemical, hazardous material, radioactive material, biological hazard, biohazard, chemical weapon, nerve agent

• Violent Content: snuff film, violence footage, real fight video, animal abuse video, torture content, glorification of violence, violent, dangerous, incendiary

• Dangerous Behaviour: extreme challenge, dangerous dare, suicide instruction, self-harm instruction, dangerous prank, harmful challenge, riot gear, inciting violence

• Combustible Items: Molotov cocktail, incendiary device, flare (if used violently), petrol (when promoting misuse)

Prohibited Terms:

• Schemes: pyramid scheme, Ponzi scheme, multi-level marketing, get-rich-quick, income guarantee, guaranteed return, overnight millionaire, work-from-home scam, multi-level marketing (MLM, when deceptive), get-rich-quick scheme

• Deceptive Practices: bait and switch, hidden fee, deceptive pricing, fake discount, artificial scarcity, fake review service, review manipulation, shill bidding, false advertising, con, confidence trick, shyster, misrepresentation, fraudulent deal, misleading offer

• Unfair Practices: price gouging, market manipulation, insider trading service, stock manipulation, pump and dump scheme, unethical business practice

Prohibited Terms:

• Gambling: gambling service, betting service, online casino, poker site, slot machine, roulette game, blackjack site, gambling app, sports betting, bet placing, gambling, bet, betting, wager, lottery, sweepstakes, raffle, jackpot, casino, bookmaking

• Auction/Bidding: penny auction, bid fee auction, pay-per-bid, bidding credit, auction fee

• Lottery: lottery ticket, lottery number, lottery prediction, lottery system, scratch card, raffle ticket (unauthorised), sweepstakes entry (unauthorised)

• Gambling Software: gambling bot, betting algorithm, casino software, poker bot, gambling hack, betting system, sure-win method, betting software, gambling platform, wagering app, poker (when used in unauthorised contexts)

Prohibited Terms:

• Cryptocurrency: Bitcoin, Ethereum, cryptocurrency, crypto, digital currency, altcoin, token sale, ICO, initial coin offering, crypto mining, crypto trading, crypto investment, digital asset

• NFT: NFT, non-fungible token, blockchain art, crypto art, token artwork, NFT marketplace, NFT minting

• Blockchain Services: blockchain service, crypto wallet, crypto exchange, decentralised finance, DeFi, smart contract, crypto staking, yield farming, liquidity mining, blockchain, tokenisation service, mining operation

Digital subscriptions (e.g., VPN services, Disney Channel), political content, dating & relationship advertisements, commercial-use pesticides and similar items are prohibited.

Prohibited Terms:

• Digital Subscriptions: VPN service, Disney+ account, Netflix account, Spotify premium, iPlayer account, shared account, account sharing, premium access, streaming account, digital subscription (when promoting unauthorised services), unauthorised streaming, unlicensed broadcast, pirate streaming

• Political Content: political propaganda, election material, voting influence, political campaign material, political funding, foreign political content, campaign funding (when illicit), political advertisement (when unauthorised), extremist political content

• Dating & Relationships: dating service, matchmaking service, relationship service, mail-order bride, partner finding, spouse seeking, companionship ad, dating scam, relationship ad scam, false dating service, escort (if unregulated)

• Pesticides: commercial pesticide, agricultural pesticide, industrial herbicide, restricted pesticide, unregistered pesticide, commercial insecticide, pesticide, herbicide, insecticide, rodenticide, agricultural chemical, banned pesticide, toxic chemical

• Miscellaneous Prohibited: traffic signal jammer, number plate cover, wiretapping device